summer-autumn of 2013, national consumer promotion, we ran the promotion mechanics and created this wonderfully responsive website for the campaign: comoaradinpraga.ro. ya like the parallax on the homepage? we do.
key feature: users could submit promotional codes to the campaign using the site or via SMS.check it out @: comoaradinpraga.ro
summer of 2013, a tunnel built out of 4 Beck's Green Lemon cans, 4 feet high, connected to offer a memorable experience by activating each 4 senses: sight, hearing, touch, smell. and last but not least, the 5th sense: the refreshing taste of a Beck’s Green Lemon.
summer of 2013, national consumer promotion, we ran both the online and offline promotion mechanics, developed the mobile website and the iOS & Android app promoting the campaign. we kept consumers happy by offering them support and made sure prizes reached the lucky winners.
key feature: users could enter promotional codes using the site, the mobile website, the app and via SMS.
check it out @: m.becks.ro or download My Beck’s App from the App Store or Google Play.
awards: first prize @Webstock 2013, Visuals category
winter of 2013, we challenged consumers to choose a healthy lifestyle – but staying healthy isn’t always fun...
key feature: using Suprafit app users can send funny and refreshing challenges to their friends and publish the evidences on Facebook in order to demonstrate the missions were successfully completed.
winter of 2013, we created a very helpful and lifesaving app that teaches people how to act in case of emergency. romanian Red Cross was excited about the high number of downloads and so were we.
key feature: audio and video guide of how to provide first aid.
zf mobilio awards 2013 'best use of mobi advertising, bronze award' ; iab mix awards 2013 'mobile app trophy'
second prize @Webstock 2013, Mobile Application category
summer of 2012, we unleashed the spirit of Prague @Soundczech in 3 major cities of Romania, within a series of 10 czech contemporary music concerts. the curious ones got to unleash their own musical orchestra made of digital Staropramen cans and bottles. nazdravi!
key features: the participants were invited to dance and lead the digital orchestra using their body.
autumn of 2012, 18 destinations, 3 possible routes. we ran the campaign mechanics for the national consumer promotion, allowing participants to enter codes using both online (website, mobi site) and offline (SMS, mobile app) tools. we challenged them to create their own journey and to discover all the 18 possible experiences before choosing the perfect mix.
kkey features: the mobile app allowed users to start their journey in augmented reality by scanning the Beck’s front side label and virtually travel from one city to another in a 360 panoramic environment.
check it out: download Descopera Lumea Beck’s from the App Store or Google Play.
Autumn of 2012, we made sampling fun for Kinder Delice little consumers. we unveiled their Kinder personality and asked them to play interactive games in-store.
key features: which kid doesn't like to play?
spring of 2012, we proved that castings are fun when you’re winning the chance to fly directly to Cannes Film Festival. we tested and awarded the cinematography knowledge with the Stella Artois Casting application in horeca locations.
key feature: interactive questionnaire with movie themed questions and great prizes.
summer of 2012, we amazed the subway travelers and the Antipa museum visitors with a charming Augmented Reality experience that you could scan using the iOS and Android App, Orange Explorer.
key feature: a window to a graffiti exposition widely opened when the subway markers were scanned. meanwhile, at the Antipa museum, mammoths magically came to life through the power of smartphones, using the Orange Explorer app. the journey continued in the winter of 2013, when the best Romanian graphic artists showed how the future will look like in their vision, a special project for Orange Tour 4G.
check it out: download Orange Explorer from the App Store or Google Play.
awards: mobile awards 2013 'best new technology campaign, first prize'; e-travel awards 2013 'mobile solutions, third prize'